ESSENCE.COM: How does your DVD encourage women who feel they don't have the time or know-how to properly apply makeup to want to experiment with their own beauty?

FINE: Writing about makeup, products and proper application is one thing, but watching it being applied step-by-step is another! Watching "The Basics of Beauty" DVD encourages women to realize how a simple a dab of concealer can change the shape of the eye... to understand how a well-defined brow opens and lifts the eye... to grasp why lip liner and lipstick blend to make an effortless-looking, sexy lip statement. The DVD makes you want to pick up a product (or two, or three) and learn, play and enjoy makeup!

To purchase the "FINE: The Basics of Beauty DVD," $24, visit Samfine.com and Amazon.com.