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ATL Housewife Sheree Unveils Her Fashion Line, 'She by Sheree'

Sheree Whitfield and models

See photos of Sheree's new fashion line 'She by Sheree' »

View Sheree's personal photos with her family and friends »

Sheree: New year, new me »

Sheree Whitfield learned her lesson the hard way on the first season of  "The Real Housewives of Atlanta" when she tried to host a fashion showcase—with no clothing. Now the southern stylista is having the last laugh after presenting a star-studded fashion show for her She By Sheree collection.

ESSENCE.COM: Congrats, Sheree, on the debut of your collection. How was your first fashion show, and what did you learn from the fashion bust we witnessed on the first season?
SHEREE WHITFIELD:
From the last time, I learned it's trial and error. Creating a fashion line is like an assembly line. If one person doesn't perform correctly, everyone is off. I've gone through a lot of seamstresses, and if the clothes weren't right, I wouldn't show them. My name is on it and I take this serious. I've loved fashion since I was a kid and I'm all about the fit. This time I wasn't nervous and felt good about everything. We fit the models and I felt they all were flawless before hitting the runway. I don't regret anything and it took getting knocked down to get me to here. It makes [the victory] that much sweeter.

ESSENCE.COM: What was your inspiration?
WHITFIELD:
My line is sexy, feminine, with a bit of an edge and inspired by the 50's. The clothes are made to be worn with a lot of confidence and it's all about accentuating a woman's shape. Curves are in and my clothes celebrate that. For the show, everyone said they felt like they were in Paris and not Atlanta. I used to go to Fashion Week, so I knew how it should be done.

ESSENCE.COM: Now would you dress your "Housewives" cast mates and have you given Lisa Wu Hartwell, who also has a fashion line, any tips?
WHITFIELD:
I definitely would dress them. I appreciate all of them coming out to the show and that means a lot to me. Doing a fashion line is a lot of hard work. For Lisa, this isn't her passion, and she hired someone to do the line for her. This should be your passion. You need to know about the color forecast or the next season, and all the things that go into this business. You have to be dedicated and put in the time if you want it to really be successful.

ESSENCE.COM: And you are doing just that. So what's next for your line and where can women buy your clothes in the fall?
WHITFIELD:
I am working on getting the clothes into stores next. Now that people can see my designs, I am meeting with buyers from stores and boutiques to feature the clothes nationwide, and they will even start coming to me. However, I don't want it to be in too many stores, so it's still exclusive. These are pieces you can wear to work and then to a cocktail party. I envision women, young and old, wearing this line everywhere.

Tune in to the second season of  "The Real Houswives of Atlanta," in July.

 

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RT @essenceonline: ATL Housewife Sheree Unveils Her Fashion Line, 'She by Sheree' ATL Housewife Sheree Unveils Her Fashion Line, 'She by Sheree' @essenceonline
i liked the show until they got to the reunion they all was putting a front .they knew kim was full of ,the drama between neenee and her they both know that problem did not resolved. lisa and sheree know they want to crutie one another clothes line, but they try to keep everthing cool. this was on of the most boring reunion i have ever watch. i waited a week for this . next time we need to see drama or your show will not be watch by me.
Posted at 11/07/2009 1:03 PM by lc
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I think Sheree is bold and beautiful, and I can't wait till her line hits the store. Her style is strong, sophisticated and confident. I love it: Remember your girls in Louisiana Good Luck Dru Anna
Posted at 11/06/2009 3:14 PM by DruAnn
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Why is it that people who've never been to school, can't sew a seam, can't sketch, can't draw a pattern - call themselves fashion designers when they've never even been to school? I'm so sick of this. Yves St. Laurent was a fashion designer, CoCo Chanel was a fashion designer, Patrick Kelly was a fashion designer, Karl Lagerfeld, Donna Karan, Tracey Reese, Vera Wang - the list goes on. Please ladies, if you REALLY HAVE A PASSION FOR FASHION or if you're really a "fashionista," PLEASE GO TO FASHION SCHOOL AND REALLY STUDY IT. Fashion is an art. It's textiles, it's understanding the history and culture of it (and I'm talking about even Black culture and why some fashions came from Africa). Stop the madness please just to appease your already over-inflated egos!
Posted at 10/20/2009 7:02 PM by Ridiculous
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she by sheree was a "wow" surprise to me. i thought this would be another average attempt, but she went above and beyond and i wish her many many more fashion weeks and much success.
Posted at 10/11/2009 2:03 PM by ErikaJoi
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I actually think Sheree's line looks pretty good. WAYYYYYYYYYYYYYYYYYYYY better than Lisa's. Lisa's line was awful.
Posted at 10/09/2009 1:52 AM by Devon
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